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Did you know that it costs approximately 90 percent more to obtain new customers than to keep an existing one? According to last semester's marketing text book; Client Service by Paul denver commercial roofing R. Timm when you lose one client, they tell 11 people about the experience who subsequently tell 5 more people so in total, 67 people have only heard about the bad experience in doing business with your business. In a future edition we will take a look denver roofer at the real down to earth cost of lost accounts.